About us

At HRX Performance, we believe every athlete deserves gear that's built for the sport they love.

HYROX is more than a race — it's a movement. A community of driven individuals who push their limits, week after week, race after race. And it's growing fast. But as the sport explodes in popularity, one thing became clear to us: the big brands weren't keeping up. The specific needs of HYROX athletes — in training and on race day — were being overlooked.

That's why we started HRX Performance.

My business partner and I have watched this sport grow from the sidelines and became fascinated by the community behind it. We saw the gaps. The frustrations athletes face during training. The small but impactful problems that hold performance back. And we decided to do something about it — building a store designed specifically around the HYROX athlete, from the ground up.

Every product we carry is chosen with one question in mind: does this actually make a HYROX athlete's experience better? Not just decent gear with a sporty label — but purposeful, high-quality equipment that solves real problems and helps you perform at your best.

Whether you're preparing for your first race or chasing a new PR, HRX Performance is here to support your journey. This is a store built for HYROX enthusiasts, by people who care about the sport.

Train hard. Race smart. Perform.